B2B Channel Management

The term Channel Management is widely used in sales marketing parlance. It is defined as a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base. The channels are nothing but ways or outlets to market and sell products.

The channel management process contains five steps.

• Plan & Analyse the Channel/Consumer
• Selecting/Establish the Channel Objectives.
• Specify our tasks.to wards the Business Partner
• Evaluate, Focus of Development and Select Among Channel Alternatives
• Evaluating Channel Member Performance.

The ultimate aim of any organization is to develop a better relationship between the customer and the product. Description: Channel management helps in developing a program for selling and servicing customers within a specific channel. The aim is to streamline communication between a business and the customer.

3 days intensive class room session followed by review once in 3 months – The advantage of review follow-up is that it helps in accessing the development of the team over a period of time & what learning have the participants applied from the learning’s.

Executive, Business Development Managers Territory Managers, Zonal Managers and Professionals with operational and execution responsibilities and are part of a team will benefit from this program