Excellence in Retail
Retail Sales Managers
Creating an engaging Customer experience through emotionally intelligent Teams
“People don’t buy for logical reasons. They buy for emotional reasons”
– Zig Ziglar –
About the Program
An intensely practical workshop designed to accelerate the performance & growth of Retail Industry professionals. In this high competition industry – the store ambience, operational efficiency, availability of merchandize, new & innovative marketing strategies and the customer loyalty programs all are very important & plays an crustal role for our success, however this program focuses one aspect which if the key to our success ‘PEOPLE DEVELOPMENT”.
Based on proven & groundbreaking psychological research with some of the world’s most successful young business leaders, this workshop identifies the ten dynamic emotional skills that distinguish outstanding leaders from the average. In an industry where role played by technical education is very limited, the enabling competence for success comes from the Emotional Intelligence. The workshop shows you how to enhance this and use it to achieve extraordinary results.
Learning Objectives
Participants will:
- Discover what emotional intelligence is and why it matters in retail industry
- Learn how to inculcate behaviors (self & team) that maximize the performance pay-off
- Develop effective influencing skills leading to engaged customers and committed team
- Understand the key strategies for building and maintaining energy levels at work and reducing stress
- Understand & celebrate differences in people and adapt with ease to influence both the Customers and the Team – transform from being an aggressive seller/ manager to becoming a trusted adviser
Methodology & Duration
12 sessions of about 4 hours classroom – 2 on the job hours, each interspersed with practicum providing participants an opportunity to practice and relate their learning through applications in the live retail environment. This approach optimizes the learning, aids retention, and increases the chances of imbibing the dispositional & behavioral changes. A highly interactive & deeply experiential play wherein the theory & concepts are dovetailed with the real-time cases role- plays etc.
Recommended spread – 1st 3 session at a stretch followed by 1 session every 45 days spread over 9 months.
Who should attend
Retail Industry professionals such as Frontline Sales Team, Stores Managers, Merchandizing in-charges, Customer Service, Loyalty program champions etc.